Context
Mercado Libre needed product videos for hundreds of sellers.


Mercado Libre needed product videos for hundreds of sellers.
Produce ~1,500 videos a month with consistency and speed.
Build a scalable production ecosystem, not isolated productions.
Dedicated team; parallel shooting and editing; coordinated logistics and intake.
~1,000 videos/month; consistent quality across sellers; scalable pipeline.
Content at scale requires systems, not just production.
Learning
Content at scale requires systems, not just production.
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